Once in a while a smart and insightful article is written about piracy and DRM in the digital age. Eric Flint wrote one of those a while ago, entitled "There Ain't No Such Thing as a Free Lunch". It's essentially about DRM/piracy in digital books, but these thoughts can be applied just as well to digital music and video.
Here is how his article starts:
I ended my last essays as follows:
Is it true that modern electronic devices have made copyright infringement "so effortless" that it has become—or threatens to become—a serious menace to legitimate copyright owners?
The answer is "no." In the next issue, I'll explain why.
The reason the answer is "no," in a nutshell, is encapsulated in the
subtitle of this essay: There ain't no such thing as a free lunch.
I like that he is so straight to the point - here is a memorable extract:
Electronic copyright infringement is something that can only become
an "economic epidemic" under certain conditions. Any one of the
following:
1) The products they want—electronic texts—are hard to find, and thus valuable.
2) The products they want are high-priced, so there's a fair amount of money to be saved by stealing them.
3) The legal products come with so many added-on nuisances that the illegal version is better to begin with.
Those are the three conditions that will create widespread
electronic copyright infringement, especially in combination. Why?
Because they're the same three general conditions that create all
large-scale smuggling enterprises.
And . . .
Guess what? It's precisely those three conditions that DRM creates
in the first place. So far from being an impediment to so-called online
piracy, it's DRM itself that keeps fueling it and driving it forward.
So, I advise you to read it entirely here.
The DRMs that are imposed on music, for yet a few more months until they disappear altogether, have impeded digital music distribution with a strong factor #3.It's a digital product which is deliberately made worse than its physical counterpart.
I will tell you about a simple personal real-life situation: I have most of my music library in MP3 form, which I chose over AAC when ripping my CD collection, even though it takes more space, simply because it's more compatible. Then I also have a few albums impeded by FairPlay DRM because I bought them on iTunes Music Store. I mostly play my music from my Mac at home and my iPod on the go. But once, I needed to get my music on my PSP and guess what, it all worked just fine EXCEPT for the music I had bought on iTunes - this "Fair" (!!!) music only plays on iPods. As a consumer there is no way I can accept that. So I will just avoid purchasing music on iTunes and continue buying CDs, until the market stabilizes on DRM-free music.
To my mind, video piracy in Europe is fueled mostly by the factor #1: because we have to wait months before movies are played in theaters and longer for them to come out on DVD and even more to find them on VOD. I add a touch of factor #3 because on French TV, and in many other countries, you can't see the original version of movies because they are always dubbed.
Same goes for TV series: think of their viewers as fans and sometimes even addicts - how can you expect them to wait months or even years to find out what happens in the current season of "Lost" or "24" or "The Shield" or "The Sopranos"? It is too hard to wait, too hard to get the product thru legitimate channels - that's a strong incentive to pirate that content.
Concerning TV series I will add an additional factor #3/#2 because when you watch them on TV, you often miss episodes (factor #3), it is much better to watch on DVD, but that costs you around 60..80€ for a season, which is very expensive (factor #2). Piracy lets you watch this content months or years in advance, with the original language, without missing a single episode - the only trouble is that you can't pay for that service: it's free, and it's not legitimate.
Let me conclude with an optimistic touch: I have faith in the Internet and I have faith in market pressures to eventually solve this situation. I'm just in a big hurry to get there!